About Us

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Joseph Kraft is a seasoned force in the music and nightlife industries, bringing over three decades of experience across nightlife management, artist development, and music marketing. With a unique ability to blend creative vision with business strategy, Joseph has built a reputation for launching high-impact events, managing breakthrough talent, and crafting compelling campaigns that cut through the noise.

Starting his journey in the heart of music as an artist manager and then later on in nightlife culture, Joseph managed some of the most vibrant venues as well as artists on the West Coast, Developing artists and curating unforgettable experiences that became staples of the local scene. His deep understanding of audience psychology and venue operations translated seamlessly into artist management, where he helped shape careers by focusing on authenticity, brand alignment, and long-term growth.

As a music marketer, Joseph combines grassroots hustle with digital precision—building campaigns that resonate, convert, and cultivate loyal fanbases. He has worked with emerging and established artists, venues, festivals, and lifestyle brands, using his insider knowledge 

to drive engagement and elevate visibility across all platforms.

Whether he’s producing a pop-up experience, leading a branding campaign, or mentoring new talent, 

Joseph Kraft stands at the intersection of culture and commerce—where music meets movement.